The hashtags on social networks are still as popular these days. Becoming popular on Twitter in 2007, the hashtag ended up being adopted by several social media platforms. Whether talking about a campaign against sexism (#SexismNoOurGen), a notable event (#Rio2016), or its domain (#SocialMedia), hashtags are strong elements on social networks.
The hashtags can also be a great way to increase traffic to your website. However, it is important to use them correctly in order to hope for a positive result. This is why we present in this article some tips to make good use of hashtags on social networks.
What's Hashtag ?
First, the question that can be asked is: "What is a hashtag? The hashtag, or "word-click" in French, is a word or phrase (without space) preceded by the pound sign (#). The hashtags used by Internet users on social networks are indexed and can be found on a specific page of the platform gathering all the publications that have included this same hashtag.
Thus, hashtags are clickable so that users can find publications dealing with the same topic on social media.
The very first hashtag dates from 2007 on Twitter and comes from a former employee of Google. Twitter ended up formalizing hashtags in 2009 to include them in their search results. Thanks to this popularity, hashtags are used today on the following social networks: Twitter, Facebook, Instagram, Google+, Tumblr, Pinterest and YouTube.
Reach new users
The purpose of hashtags is to put an emphasis on a particular topic in your publication. This emphasis will allow users who do not know a company to come across your publication. If Internet users are interested in SEO, they will eventually click on #SEO and will be redirected to a page including all publications with the hashtag #SEO.
In this way, hashtags allow to reach users who have no knowledge of a company. However, it is important to carefully select your hashtags so that your social networking strategy is effective.
Indeed, many hashtags are created every day online. Often, these hashtags will concern states of personal souls and will have no relation with any particular company. However, it is important that a community manager does not choose a hashtag that could bring irrelevant traffic to its site or that could just make internet users laugh.
For example, the hashtag launched for the British singer Susan Boyle #SusanAlbumParty ended up being interpreted on the twittosphere as #susanalbumparty.
Finally, even if hashtags are particularly effective in engaging users, we advise you not to use them too much. If you end up using more than 8 hashtags per publication, this could be considered spam. So use hashtags in moderation on social media.
Create your own hashtag
Hashtags can also be part of a company's digital identity, which is why it is not surprising to see new hashtags for businesses. Apple did not hesitate to create the #AppleEvent hashtag during the unveiling of the last iPhone. However, if a company is not yet known, it is not advisable to create several hashtags. Creating different hashtags will not help your strategy to improve your brand.
It is very important that your hashtag is unique before deciding to use it regularly on social networks. Indeed, a hashtag could already be used by another company or could have a negative consonance online. To ensure the originality of your hashtag, it is advisable to check regularly on Google that the hashtag is not used by other people.
Finally, the creation of a hashtag too long is deprecated, particularly on Twitter which still accepts only 140 characters.