A question regularly tapped entrepreneurs about their publications on social networks: at what time should they post?
It is true that the goal of a presence on Twitter, Facebook, Pinterest, Linkedin and Instagram is often to increase traffic on its site, expand its community and logically its notoriety. But how do you get the hang of it and make sure that you have the impact of your posts?
You may as well tell yourself right away: there is no universal answer to this question! On the other hand, numerous studies have appeared on the subject. Hubspot has taken the lead in compiling a dozen to compile this graphic with the best schedules to post your articles on Twitter, Facebook, Pinterest, Linkedin and Instagram.
So what do we learn about the days and hours of the users' presence in each social network?
Best publication times on Facebook
The subscribers of your Facebook page consult it both at work and at home, from a PC or a mobile terminal. At weekends, you will have a better chance of meeting them between 12:00 and 13:00.
Regarding the week, forget about Monday and Tuesday, to publish rather Wednesday between 15h and 16h and Thursday / Friday between 13h and 16h.
Best time to publish on Twitter
Twitter is the privileged social network for moments of break! The weekends are therefore very unattractive for your publications and the week is finally very homogeneous. According to the analyzed studies, your publications will have a greater impact from Monday to Friday between 12:00 and 15:00.
Also note an additional connection peak on Wednesday between 5pm and 6pm.
The best publication timetable on LinkedIn
This professional social network clearly marks the difference with others. Essentially used during working hours, it is the morning that you will have the best audience. The computer graphics recommends that you publish from Tuesday to Thursday, between 7:30 and 8:30, during the lunch break and at the end of the day around 5:00 pm.
Note that Tuesday seems to be the best day to post on Linkedin since users seem to be there a good part of the morning.
The best publication times for Pinterest
On Pinterest, it seems difficult to be wrong as the time slots are wide. To start, you will find users both weekdays and weekends. Very surprising, it is during the night that it is recommended to post: between 2am and 4am! Fortunately there are tools to program the pins ...
Moreover, the users also seem to connect quietly in the evening, after work, between 8 pm and 11 pm.
Best Instagram timetables
On Instagram, the schedules to remember are very simple! Connections appear to be regular throughout the day, from Monday to Thursday, except between 3pm and 4pm.
Do we have to respect this infographic?
Hubspot has put together a dozen studies to make a synthesis. The results given in this infography give you general information, on all types of target combined! It can be useful if your target audience is "general public", but may be totally erroneous if you are addressing people with specific and "unusual" schedules.
For example, freelancers have broader working sizes than most people, students will end up at around 4 pm / 5 pm and surf a lot at weekends, housewives may be more present in the afternoon when Children are in school, etc.
The schedules of this computer graphics can serve you as a basis of work, but the best is to test yourself. Publish at different times and days, then analyze the impact of each post. You will eventually find the times when your target is most connected.
Also use the statistical tools provided by the social networks themselves, which also analyze the presence of your community and give you accurate results on their connection schedules.
This is the best way to increase the impact of your publications and fulfill your visibility goals!
What do you think of this computer graphics? Is it consistent with your days and hours of publication?